There are 4 key components to every successful business, no matter the type or industry: Revenue, Marketing, Sales and Team. Today’s guest, Allison Maslan, designed the blueprint that enabled her to build 10 successful companies in 10 disparate industries on those four principals. Listen and learn how simple business success really can be, when you break it down to it’s bare structure. Also get some great free information at estierand.com/43 such as Allison’s 17 Scale Strategies and other gifts..
The hardest thing for many successful creative entrepreneurs who built businesses on their own talents/methodologies is how to scale. This is especially true when part of how you work is your own intuition and flexibility- but Tanya has cracked the code with 10 branches across the tri-state area and today she shares with us how we can do it too.
As a bonus, Tanya gives some great tips on how us “chair glued” entrepreneurs can stay healthy while leading a (very) sedentary lifestyle.
Pat Flynn takes on the generalist approach in an increasingly “niche” world and explains why skill stacking – combining many diverse skills into one unique whole – is a better and more realistic approach. In this approach, it’s ok to get bored of just one interest and it’s also ok to not be the very best at any one thing.
As Pat gears up to make his mark and take generalism to the next level, who should he focus his new approach on so that it can have the biggest influence and turn into a real movement? Tune in to find out and join in!
We often consider the opposite of pain to be pleasure, but in reality it’s comfort- and that desire for comfort keeps many people stuck in negative or less than ideal professional situations. Today we’re joined by Chris Desmond who show us, with a blend of physiological and psychological insight, that being uncomfortable is not only OK, but actually leads to growth and happiness.
Most high level business people are very guarded and super planned. That’s one of the reasons why a surprising, creative and immersive experience can be transformative not only for us regular folk- but the leaders of Fortune 100 companies and above. Roger Nierenberg took his love for classical music, and his desire to make it more widely listened to and created an incredible leadership transformation experience for leaders around the world. We also discuss the benefits of the Japanese Kaizen system for business systems and how to scale your small business from stage 2 to 3.
“The best way to build up your business is while getting paid.” Magician Dennis Friebe (Kardenni) takes us on his journey from HS Magic Shows to featured at Disney’s Magic Kingdom, illustrating how small, profitable steps over many years can launch a high-level career. We also discuss the right time to hire, and how to hire when you only need sporadic assistance and don’t want to pay for regular staff.
If you want to make it on social media today, you need video. And if you REALLY want to make it, you need some viral video. I’m so grateful to the queen of viral video, Shay Rowbottom, who pulled back the curtain on how to create, title, caption and launch viral videos on platforms from Facebook to LinkedIn. If you were ever wondering what makes one thing go viral over another, this is a must listen.
Jacob Guttman is not a handyman, yet he is running the most successful handyman company in the Tri-State area. By working solely on the business and never in it, he was able to build tremendous success. We discuss how to use the business triangle – choosing two aspects that you will excel in and ignoring the third. We also tell the story of the day he fired his entire staff to upgrade his company, yet still maintained good relations with everyone. This episode is a must-listen!
This recording was life changing for me! When Arthur told me that I have a Chaotic Brain, I was initially shocked but have since changed the way I look at myself, my staff, my family and the world. Arthur Carmazzi is one of the world’s top leadership gurus and the founder of DC Psychology, without any psychology degree! In this episode, Arthur reveals the inner workings of the brain and how different types of people process information. It’s a game-changer in how you build your team. Arthur also shares his struggle having been a jet-set large-stage speaker for many years, he’s trying to restructure his business and reduce travel time to spend more time with his family.
Ron Carucci has over 30 years experience as a leadership coach, helping some of the most influential companies solve organizational development challenges. Now Ron faces his own challenge of how to make himself stand out from the myriads of other leadership coaches out there, who claim to be the exact same thing, but lack the experience and skills that Ron has. In this episode we discuss how to solve that challenge and how to market yourself to the right clients. We also discuss some of the best ways to transition from being an employee, to going out on your own, and how to pick up the skills, knowledge, network and clients that every entrepreneur needs to be successful.
Joel Wolh is not only a top ranked Amazon seller, but he has hacked the code to help anyone get top ranking on Amazon, which today is almost a guarantee of success for any product-based business. In this episode, we pull back the curtain to see the inner workings of the Amazon platform, how it has changed over the years and how someone today can leverage Amazon ads to build and grow a successful e-commerce business. We also talk about the struggle that many entrepreneurial minds face of short attention spans and constant growth seeking. Tune in to hear what happens when you grow too far, too fast and how to grow your business fast without using up your limited bandwidth.
Yuri Kruman has had a long journey to where he is now. After having four careers in a span of twelve years, he left his last job after being betrayed by a boss who was also a friend, to finally live his own life. In this episode we discuss how to find your best self and how to express that professionally. Whether transitioning careers, getting promotions or starting your own business, there are a few tools that can help you identify what is the right direction to go in and how to turn that into a profitable business. We also discuss the struggle of private consultants and coaches who aim to go into the corporate world, when the corporate world usually hires corporate-type consulting firms. Tune in to hear what can be done to make that jump from small time to the big clients.
Brian has a super niche company, SellYourMac, and because of that super niche and an early start online he’s on target to do $20M in sales this year. With his passion for all things Apple and a super positive can-do attitude, it’s easy to see why Brian is so successful- and not hard to see how he’s so profitable. The twist at the end of this episode will stay with you for a lifetime, showing you that when you pull back the curtain on any business there are maj000000
From stolen merchandise to podiatry franchise, Tyson takes on a ride that is as informative as it is compelling. In this episode you get to listen to a true business genius, who can turn anything into profitable enterprise. We hear about Tyson’s incredible business journey starting when he was just 12 and working as a “fence” in Elementary School to building his own Podiatry empire across Australia, and then cutting it down to one location to be even more profitable. The wisdom in this episode will give you immediate tangible business growth, as well as make you laugh.
Today we speak with Steve Morris about real design in branding. There are many graphic designers and marketing companies out there, but Steve has a Masters Degree in Graphic Design. We contrast this expertise with what you average designer learns today, and delve deep into high level branding and graphic design strategies. We also discuss the struggle of being an expert who can only earn money one-to-one training people, and how to expand that to create “more of you” in a really novel, win-win-win manner.
Reena Friedman Watts is a super connector who can get into any door, but her business journey has been anything but conventional. She has worked every job from being a producer on the Jerry Springer show, to doing court research for Court TV. She is now in her first foray as an independent entrepreneur with her current brand as something of a do-everything freelancer. In this episode we help Reena find her core business concept as well as some top tips not to get taken advantage of, stop working for free and learn how to structure your first independent business.
Robb Holman is a super inspirational serial entrepreneur. After a health scare and miraculous recovery in his senior year of college, Robb went on to catch the entrepreneurial bug and started multiple companies, his latest one being Rob Holman International. In this episode we discuss how to have the confidence to charge what you’re worth and make sure to collect money that is owed to you. We also discuss the struggle of trying to get your creative juices flowing when they’re just not coming and you’ve got a deadline to meet.
Meredith Crawford was living in a trailer with a tarp as the roof when she had the brain-sight to get involved in digital marketing. Fast forward eight years, she completed her MBA in marketing, helped The Venetian and Disney earn millions in their revenue through email marketing and has recently begun her own agency. Meredith teaches us how the larger companies use list segmentation and targeting in email marketing that we can apply in our small businesses. She also shares with us the struggle of not being a salesman, and needing to spend 90% of her time on sales to launch her company, and the tricks she uses to do online marketing instead of direct sales.
In this episode Dennis Brown tells us how he built and sold a 3PL (Third Party Logistics) company that was turning over $80 million in sales by 2016 using LinkedIn selling. We then move on to discuss the struggle of all successful coaches and consultants of what you do when the business starts to grow beyond you. Do you clone yourself? Do you cut back on clients? Are there other solutions? Actually there are! Listen in to find out.
Chris Saavedra is the founder of Saint Agency, an independent talent agency based in Los Angeles, California. He give us an inside look behind the curtain at how Hollywood operates and what it means to be an agent in any industry. The most surprising thing I personally learnt is how much being an actor or model is like running any independent or freelancing business, as the tools Chris teaches us apply in every sector. We discuss the ever growing struggle among independent professionals, especially agents, who essentially run a 24 hour work day, how to black out time so that their significant relationships don’t suffer.