58: Building a Profitable YouTube Channel with Mihran Kirakosian

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Mihran Kirakosian is an up and coming star! He’s a dancer-choreographer who has danced with some of the world’s biggest names like Britney Spears, Madonna and Ricky Martin.

In this episode, Mihran, whose YouTube channel- MihranTV, has over 1.5 million subscribers, shares how you can make money on YouTube, but also the pitfalls to be aware of and how you can invest in creating the best videos, that receive millions of views without ever bringing in a cent of ad revenue to your pocket.

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57: The Real Trick to Work-Life Balance with Meny Hoffman

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Most people have the wrong idea of what balance means, especially when it comes to work-life balance. According to Meny Hoffman, CEO of PTEX group and proud husband and father of seven, work-life balance means giving 100% to whatever and whoever needs it at the time, rather than giving splitting your time and energy evenly between the two. Tune in to hear how Meny has managed to give the best and the most to both his family and his business throughout 18 years in business.
In this episode Meny shares also pearls of wisdom on how to deal with competition, hire your first employee and grow your business, plus his struggle of turning down opportunities that he would have given anything for in the early years of his business.

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56: Unlocking the Cheapest Facebook Ads with Ben Matteucci

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Ben Matteucci has developed a keen sense for relationship selling in an increasingly digital world. Through his company, Zima Marketing, Ben helps his clients, primarily real estate agents, build online campaigns and funnels. But, in three short years, Ben has already figured out the value of building relationships with his clients and helping them really succeed in their business, so that he can succeed in his.

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55: Creating a Retail Experience with Shany Kaufman (Part 1)

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Your retail location is your biggest advertisement. If you don’t think about your brand when you design your brick and mortar, your customers are going to notice.

When Shany Kaufman was asked to build out a branding project for a cafe, she knew that their interior design was out of sync with the branding she had created, so she went out and drew up how she thought it should look. After that cafe became a huge success, Shany went out with her natural talent and flair to create one incredibly successful project after another. Her trick was infusing brand in space to create retail locations that matched with their brand.

In this episode, Shany shares some top tips that you need to know when designing your brick and mortar store. She also shares her struggle of being the sole creative brain in her company and the systems she came up with to allow her to scale despite her limited bandwidth.

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55: Creating a Retail Experience with Shany Kaufman

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Shany-Kaufman-1

Your retail location is your biggest advertisement. If you don’t think about your brand when you design your brick and mortar, your customers are going to notice.

When Shany Kaufman was asked to build out a branding project for a cafe, she knew that their interior design was out of sync with the branding she had created, so she went out and drew up how she thought it should look. After that cafe became a huge success, Shany went out with her natural talent and flair to create one incredibly successful project after another. Her trick was infusing brand in space to create retail locations that matched with their brand.

In this episode, Shany shares some top tips that you need to know when designing your brick and mortar store. She also shares her struggle of being the sole creative brain in her company and the systems she came up with to allow her to scale despite her limited bandwidth.

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54: Offline Marketing Still Works (Better!) with Brian Robinson

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Brian Robinson has mastered the art of offline marketing in 2019, an art that has been almost forgotten, but is still highly successful! In this episode, Brian gives us a step-by-step run-through of how to create a direct mailing campaign, covering everything from the size of the envelope to the content of the letter.
He also shares his journey where he went from working in corporate sales for Coca-Cola USA and Johnson & Johnson, to doing cold sales for a brand new and unknown start-up that sold on-hold messages to banks and credit unions. Plus, Brian shares his struggle of trying to sell on-hold messages to business owners who are not aware that their customers are ever put on hold. Tune in for an episode packed with intriguing stories and incredible value!

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53: Contracts and Knowledge-base Building with Jake Sussman

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Jake Sussman studied law in Harvard and was all set for his career as a lawyer in one of the big law firms when he discovered that he could use artificial intelligence to solve one of the biggest pain points for lawyers, and make a lot of money at the same time. This revelation lead to his start-up, Evisort, a company that uses artificial intelligence to extract key data and legal terms from contracts.

In this episode, Jake takes us on a guided tour of business contracts including how and when to set them up, the key business and legal terms and the importance of filing and storing your contracts. He also shares his struggle of bringing his team from five employees to thirty in the past year, and the solutions he came up with to improve and speed up the onboarding process.

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52: What are Chatbots & Why You Should Care with Chad Oda

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In this episode, we enter the cutting-edge world of chatbots. Chad Oda, an expert in chatbots explains how to set up chatbots to engage with your customers so that you don’t have to. From how much they cost, to the different types and the platforms that you can use them on, Chad covers everything you need to know.

He also shares his relatable struggle of how to navigate unchartered waters in this groundbreaking industry, and how to create a framework to assess which opportunities to go after when you have so many potentially amazing offers.

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51: Break Through your Money Ceiling with Dorothy Illson

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Dorothy Illson was all set for her dream job as an accountant at PwC, when two weeks after graduation, she called them up and informed them that she would not be coming. Instead, she went to work for a meal subscription company, helping to grow it to multiple six figures. She then opened her own marketing agency, Needle’s Eye Media, at the age of 25!

In this episode, Dorothy gives away all the secrets of how to build and run a successful online funnel for webinars, as well as explaining the ins and outs of retargeting campaigns. She also shares her struggle of combining her podcast- Do Well and Do Good with her agency, Needle’s Eye Media, to create a cohesive and memorable personal brand.

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50: Setting Male-Female Boundaries in the Workplace with Corey Blake

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Corey Blake reveals the contents of that big black hole inside each one of us called vulnerability through the art of storytelling and writing. Through his journey from actor to producer to copywriter to now CEO of Round Table Companies, Corey has become an expert in helping people open up their deepest feelings and emotions and spill them out on paper. In this episode, Corey not only shares his incredibly moving and relatable story, but he also explains the law of vulnerability which takes people’s weakest points and turns them into literal works of art.

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49: Digital Marketing Strategies with Kendra Ramirez

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Feeling confused on how to build and implement your digital marketing strategy? Kendra Ramirez is a seasoned expert in building digital marketing strategies and has been working in digital for over 15 years. In this episode she explains, in full detail, the ins and outs of digital marketing strategy, starting with an assessment of your business all the way through to creating your ad and testing it with analytics.

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48: Curing Business Anxiety with Peter Sage

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Peter Sage is nothing short of an absolute business genius! At the age of 16 he took his last £20 and doubled it by buying toys and selling them at the local car boot sale at 200% profit. From there Peter has opened, grown and sold multiple 8-figure businesses, all of them grown organically from his own hard work and business acumen.
But the crux of this episode is Peter’s recent stint in… prison! This is no ordinary jail story with no ordinary ending. Tune in to totally transform the way you look at life and the bumps we encounter along the way.

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46: Mastering Direct Sales with Amir Reiter

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Amir Reiter is a master of sales, customer support and everything to do with building relationships. In this episode he teaches us how to make real money by nurturing your customers, making friends with competitors and enabling your staff to grow beyond you.
If you want to learn how to maximize the human side of business, this episode is a must listen!

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45: Choose the Right Career Path with Steve Perkins

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Steve-Perkins

What did you dream of doing as a kid? Steve Perkins believes that childhood dream still holds the key to finding your proffesional sweet spot today, and he is here to help you find it.

In this episode, Steve, who is transitioning his profession from engineer to career coach, shows us how doing what we love is a possibility AND that it actually makes real business success so much easier. We also discuss the pros of small business versus big business and how to scale a small business without losing all of that niceness you had at the beginning. This is an episode that you don’t want to miss!!

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ANNOUNCEMENT: You Talked, We Listened- Podcast Upgrade

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You talked and we listened. The Business Breakthrough Podcast is getting a upgrade!

As we head into 2019, we are going to be bringing you two shorter episode every week instead of one long, giving you an easier time to listen on your commute, or in between activities, so you can enjoy Business Brekathrough in an even more palatable way. But don’t worry, we are going to keep having the same amazing conversations with the same super start business owners from freelancers to millionaires.

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42: Dress for Success with Gerlinda Stella

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Gerlinda Stella on Business Breakthrough Podcast - Estie Rand

Imposter syndrome is a problem for many entrepreneurs, especially those who began their business on the back of their own talent, skill or ability. Today Gerlinda guides us not only in her expertise as a personal stylist on how to build a good professional wardrobe [for men and women], but also gives some great tools on how to combat imposter syndrome when it rears its ugly head.

We also discuss the all-too-common issue of time-optimism, the trait of thinking everything will take the shortest amount of time possible and then being constantly overbooked and chasing our tails.

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41: Building Staff Loyalty with Christian Chasmer

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Want your business to be an asset instead of a job? That’s Christian’s specialty. This 26-year-old has already created and sold two 7-figure companies by systemizing leadership and in today’s episode he teaches us how to free ourselves from the “job” shackles that entrepreneurship can sometimes place by building the best, and most loyal, teams who act as if they were us in the field due to the systems put in place.

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43: Scale or Fail with Allison Maslan

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Allison Maslan on Business Breakthrough Podcast - Estie Rand

There are 4 key components to every successful business, no matter the type or industry: Revenue, Marketing, Sales and Team. Today’s guest, Allison Maslan, designed the blueprint that enabled her to build 10 successful companies in 10 disparate industries on those four principals. Listen and learn how simple business success really can be, when you break it down to it’s bare structure. Also get some great free information at estierand.com/43 such as Allison’s 17 Scale Strategies and other gifts..

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47: Scaling a Unique Methodology with Nutritionist Tanya Rosen

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The hardest thing for many successful creative entrepreneurs who built businesses on their own talents/methodologies is how to scale. This is especially true when part of how you work is your own intuition and flexibility- but Tanya has cracked the code with 10 branches across the tri-state area and today she shares with us how we can do it too.

As a bonus, Tanya gives some great tips on how us “chair glued” entrepreneurs can stay healthy while leading a (very) sedentary lifestyle.

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40: Skill-Stacking to Seven Figures with Pat Flynn

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Pat Flynn on Business Breakthrough Podcast - Estie Rand

Pat Flynn takes on the generalist approach in an increasingly “niche” world and explains why skill stacking – combining many diverse skills into one unique whole – is a better and more realistic approach. In this approach, it’s ok to get bored of just one interest and it’s also ok to not be the very best at any one thing.

As Pat gears up to make his mark and take generalism to the next level, who should he focus his new approach on so that it can have the biggest influence and turn into a real movement? Tune in to find out and join in!

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