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136: Leading Your Prospect Through Storytelling With Ginger Zumaeta (Part 2)

By Estie Rand | 12/23/2021

In today’s market everyone considers themselves an expert, and so many people have been burnt either because the expert they hired was not the expert they needed, or was not quite the expert they thought they were. In this episode Ginger shares with us how story guides people to that place of comfort certainty and…

136: Leading Your Prospect Through Storytelling With Ginger Zumaeta (Part 1)

By Estie Rand | 12/21/2021

In today’s market everyone considers themselves an expert, and so many people have been burnt either because the expert they hired was not the expert they needed, or was not quite the expert they thought they were. In this episode Ginger shares with us how story guides people to that place of comfort certainty and…

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