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WELCOME TO THE BUSINESS BREAKTHROUGH PODCAST!

My dream always was, and still is, to help small business owners live their dreams. I've noticed that all business owners struggle somewhere. Even those that look so shiny and perfect on the outside are hurting somewhere on the inside.

Many of the podcasts out there feature rags-to-riches success stories with the promise that you can do it too! Ever felt that you really can't?

That's why I created the Business Breakthrough Podcast, featuring stories that you can relate to, sharing struggles you can learn from. The show features business owners - from those just starting out to the super successful - and in addition to exploring previous transformational business moments and hearing their best advice, together we aim to reach a Business Breakthrough live on air!

Recent Episodes

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54: Offline Marketing Still Works (Better!) with Brian Robinson

Brian Robinson has mastered the art of offline marketing in 2019, an art that has been almost forgotten, but is still highly successful! In this episode, Brian gives us a step-by-step run-through of how to create a direct mailing campaign, covering everything from the size of the envelope to the content of the letter.
He also shares his journey where he went from working in corporate sales for Coca-Cola USA and Johnson & Johnson, to doing cold sales for a brand new and unknown start-up that sold on-hold messages to banks and credit unions. Plus, Brian shares his struggle of trying to sell on-hold messages to business owners who are not aware that their customers are ever put on hold. Tune in for an episode packed with intriguing stories and incredible value!

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53: Contracts and Knowledge-base Building with Jake Sussman

Jake Sussman studied law in Harvard and was all set for his career as a lawyer in one of the big law firms when he discovered that he could use artificial intelligence to solve one of the biggest pain points for lawyers, and make a lot of money at the same time. This revelation lead to his start-up, Evisort, a company that uses artificial intelligence to extract key data and legal terms from contracts.

In this episode, Jake takes us on a guided tour of business contracts including how and when to set them up, the key business and legal terms and the importance of filing and storing your contracts. He also shares his struggle of bringing his team from five employees to thirty in the past year, and the solutions he came up with to improve and speed up the onboarding process.

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52: What are Chatbots & Why You Should Care with Chad Oda

In this episode, we enter the cutting-edge world of chatbots. Chad Oda, an expert in chatbots explains how to set up chatbots to engage with your customers so that you don’t have to. From how much they cost, to the different types and the platforms that you can use them on, Chad covers everything you need to know.

He also shares his relatable struggle of how to navigate unchartered waters in this groundbreaking industry, and how to create a framework to assess which opportunities to go after when you have so many potentially amazing offers.

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Some of my amazing guests include

And I want you to be a guest too!

What my guests are saying...

meredith_crawford_plainThank you for having me on your show last Wednesday-- and for our conversation afterward. I held off writing this email until our conversation settled, because I wanted to let you know what some of the immediate outcomes are as they may affect your editing. 
 
Firstly, I am preparing to do a professional 180. Being on your show reminded me how much I love the analytics and number-crunching and rekindled a desire to teach others how to do their own analytics in business (and life). Thus, I will be stepping away from agency/consulting and into business coaching/training-- with a focus on teaching business owners in expense-laden industries and other business coaches how to do their own analytics. The Solerno Media website will be fixed by the time your episode airs, but a new website is under development and I will actively be promoting coaching services as of Monday (tomorrow). 
 
Thank you again for having me on your show and your time-- and for the reminder of what I truly love. <3

Yoel-Judowitz_plainAmazing Business Breakthrough Podcast interview with Estie Rand yesterday! I was a little nervous in the beginning, but her superfantabulous interview skills, and her steady stream of effortless, effervescent brilliance-bombs set me at ease. Estie is a fountain of business knowledge, experience, and practical know-how! Highly recommended!

mary_rose_maguire_plainEstie truly has a unique approach toward marketing and generously offers helpful tips that can give clarity to others. I was privileged to be a guest on her show and since talking with her, I've re-branded my site and continue to position my services a little differently. Finding the right brand archetype was a huge breakthrough. I have been connecting with others more easily and it also opened up a panel opportunity with a new target market.

Estie also has the ability to quickly pinpoint marketing obstacles. She’s able to see what is keeping someone “stuck” and gives solutions to move forward. Sometimes we can be too close to a situation to see what is needed. Estie has “laser goggles” that enable her to cut through the murkiness of over-analyzing or “tunnel vision” and achieve breakthroughs. When it comes to marketing, Estie is a true diamond!

JOIN ME!

I'd love to have you on the show,

or just chat and hear about your business.