The hardest thing for many successful creative entrepreneurs who built businesses on their own talents/methodologies is how to scale. This is especially true when part of how you work is your own intuition and flexibility- but Tanya has cracked the code with 10 branches across the tri-state area and today she shares with us how we can do it too.
As a bonus, Tanya gives some great tips on how us “chair glued” entrepreneurs can stay healthy while leading a (very) sedentary lifestyle.
My Guest: Tanya Rosen
Tanya Rosen is the founder and owner of Nutrition by Tanya which has ten branches across the Tri-State area and a newly opened international branch in Jerusalem. Tanya holds a Master’s degree from Brooklyn College, as well as many speciality certificates such as pre- and post-natal fitness, nutrition and sports nutrition. She also has certification and experience working with special populations such as children, senior citizens and athletes.
Tanya has extensive knowledge and experience in working with complex medical conditions and eating disorders. As a trainer and group class instructor, Tanya has certifications in Kickboxing, Pilates, Boot Camp, and Step. With the motto that no two classes should ever be the same, Tanya is always bringing new routines and moves to her popular classes. Tanya also writes for national newspapers and magazines, as well as working on her future book. On a personal level, Tanya understands the struggle as she herself lost 40 pounds fourteen years ago and works hard to keep it off.
Health and Fitness for “Chair-Sitters”
Scaling your Uniqueness
Tanya currently struggles in two common areas. Like so many entrepreneurs, the same traits which help Tanya be so successful, can be a source of struggle as well.
Tanya thinks and plans extremely fast, but often leaps before she looks. She just doesn’t sit down for long enough to think through all aspects of her plans. Case in point: she recently opened three new locations in one month – kind of like giving birth to triplets! Another example: Tanya is about to launch an exciting new venture – a cafe in one of her fitness centers. A week before launch, she suddenly realized that she hadn’t given a thought to how she was going to price the food!
Tanya’s second struggle is also a common one. She currently spends 8-10 hours a day meeting with clients, and though she loves this aspect of the job she struggles with how much time she should devote to clients versus time for business development, staff management, self-preservation and maintaining clear headspace.
Work-work balance will be different for every entrepreneur. In Tanya’s case, working with clients keeps her in touch with her target audience and more importantly, keeps her happy doing what she loves. Therefore, devoting a solid amount of hours per day to client meetings is vital. In order to determine how many hours to devote to clients versus business development, Tanya only has to look at her own nutrition methodology. In the same way that she adjusts calorie count and exercise depending on how her clients are doing, Tanya can adjust her schedule by experimenting with small amounts of time for business development until she is happy with the balance of job satisfaction and business growth.
Resources and Links:
Part 1 of this episode, where Tanya shares how she exploded her business over the past four years, go to estierand.com/47-1.
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