Your retail location is your biggest advertisement. If you don’t think about your brand when you design your brick and mortar, your customers are going to notice.
When Shany Kaufman was asked to build out a branding project for a cafe, she knew that their interior design was out of sync with the branding she had created, so she went out and drew up how she thought it should look. After that cafe became a huge success, Shany went out with her natural talent and flair to create one incredibly successful project after another. Her trick was infusing brand in space to create retail locations that matched with their brand.
In this episode, Shany shares some top tips that you need to know when designing your brick and mortar store. She also shares her struggle of being the sole creative brain in her company and the systems she came up with to allow her to scale despite her limited bandwidth.