Imposter syndrome is a problem for many entrepreneurs, especially those who began their business on the back of their own talent, skill or ability. Today Gerlinda guides us not only in her expertise as a personal stylist on how to build a good professional wardrobe [for men and women], but also gives some great tools on how to combat imposter syndrome when it rears its ugly head.
We also discuss the all-too-common issue of time-optimism, the trait of thinking everything will take the shortest amount of time possible and then being constantly overbooked and chasing our tails.
My Guest: Gerlinda Stella
Gerlinda has a strong background in retail beauty and fashion, and has seen the challenges women face in the dressing room. Along with her own frustrating fashion experiences, she developed her personal styling services to celebrate everyday women. The best part is, you don’t have to be rich or famous to work with her.
Now, through her weekly Cairns Post fashion feature, blogs, style workshops, presentations, newsletter, e-course and one-on-one consultations she reaches over 100,000 people each week helping them create stunning wardrobes that are time saving, money saving and confidence building.
Many entrepreneurs are plagued by imposter syndrome at some point, and feel unqualified to work in their industry, no matter how successful they really are. Here are two effective methods to combat imposter syndrome:
When you open a new business, don’t keep it under the table and hidden from friends and family. You will need the support they provide and often they can hold the key to publicity and lead generation. When looking to get your name out and find new clients, reach out to the local press. The press needs to fill up their pages and they are always looking for a new story. Put your story out there, explain how you can provide value and start gathering leads and clients. [See link below for press opportunities.]
Since Gerlinda is a solopreneur, nothing gets done in her business unless she does it, so the drive to get things done is a great asset. But it can also be a huge headache and cause pressure and stress. To help avoid the pressure that time optimism brings, Gerlinda needs to become more in tune with how long tasks really take. Once she has figured out how long a task will take, she should then allow double that amount of time to complete the task.
Resources and Links:
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