Mehak Vohra cracked the code to becoming a social media sensation on three major platforms, and turning her popularity into a full time business. Starting out with YouTube, moving to Quora with hundreds of thousands of views, and most recently hacking virallity on LinkedIn, turning her influencer status into real money. Mehak shares with us her secrets to creating viral content and becoming an influencer, as well as the model for leveraging that to create a business. She also shares with us a very relatable struggle of consistency in business, specifically in regularly posting content and keeping up with your audience when you have a lot of other things going on, even when posting content is what created and builds your primary business. The solution to this dilemma might surprise you.
Yoel Judowitz relates how he has managed to scale a really individual and unique creative energy to a fully functional company, adding 5 figures of revenue monthly just from LinkedIn postings. He also shares with us the relateable struggle of finding balance as your company grows, which led to our discussion on the little recognized topic of work/work balance and the elephant in the room of small business success.