John Ruhlin is a former Ohio farm boy who became Cutco’s greatest seller out of 1.5 million representatives and distributors in their 68 year history. He founded The Ruhlin Group in the year 2000 and quickly broadened the gifting options offered. He is the author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention and he counts among his clientele companies like Chevron and Vitamix and sports teams including the Chicago Cubs.
Today, John tells us about the journey that brought him from milking goats to $25,000 speaking engagements and gives us what I think is one of the greatest insights of all time in business and sales: it’s not about you. Just like every successful business owner, John is always looking for ways to grow his business. In this episode, he tells us about the times he almost lost his company then was able to pick it up again, and also shares his current struggle of trying to grow his business in new and different ways.