68: Ghost Blogging: The Good, The Bad, and The Foolish with Dayne Shuda
So you’ve got your website up and now it’s time to bring in the traffic. Is blogging the best way to go? Will all those keywords really help your site to rank on Google?
In this episode, Dayne Shuda, owner of Ghost Blog Writers, opens up the big black SEO box, explaining everything you need to know including what short-tail and long-tail keywords are, how to do organic SEO and when it’s worth it to invest in a blog for your website. He also shares his struggle of finding loyal writers for his business, as well as some of his successful business processes such as his intake form for filtering applicants.
Join us for an episode packed with value!
09: The Latest in Hyperlocal Social Media Strategy with Digital Marketer Mordecai Holtz
Mordecai Holtz is the co-founder and chief digital strategist at Blue Thread Marketing, a boutique agency based in Israel that serves clients across 8 countries, ranging from startups to the City of Jerusalem. Mordecai is also a key opinion leader for Huawei, and a blogger with contributions in Fast Company, Social Media Today, Business 2 Community, and Social Media World. He’s been quoted in Forbes, CMO, Inc. and was interviewed by Dukascopy TV about digital marketing.
He not only walks the walk, but talks the talk at various conferences including Socialbakers Prague 2018, IMEX 2017, TBEX Jerusalem 2017. He is an adviser to Blockchain Israel and has mentored several Jerusalem-based startups.
In this episode we hear how Mordecai runs all social media for a city on his own, on multiple platforms, utilizing the latest in social media geolocation and influencer marketing as well as his current struggle of how to make a good thing even better.