In this episode, we enter the cutting-edge world of chatbots. Chad Oda, an expert in chatbots explains how to set up chatbots to engage with your customers so that you don’t have to. From how much they cost, to the different types and the platforms that you can use them on, Chad covers everything you need to know.
He also shares his relatable struggle of how to navigate unchartered waters in this groundbreaking industry, and how to create a framework to assess which opportunities to go after when you have so many potentially amazing offers.
My Guest: Chad Oda
Chad Oda is an expert in chatbots and how brands can pragmatically leverage this paradigm-shifting technology to engage customers with innovative, intuitive, and personalized experiences. He has extensive insight & expertise into the design, development, and implementation of these immersive conversational interfaces. From conversational copywriting to natural language processing, and multi-modality, Chad has his pulse on the ever-evolving conversational ecosystem.
Chad has collaborated with the top technology companies such as Oracle, Microsoft, Amazon, LivePerson, and Google. He also speaks internationally at the leading conversational conferences, Chatbot Summit & Business of Bots.
Currently, Chad is managing his chatbot company, Chat Mode, that provides chatbot solutions for enterprise e-commerce companies. Furthermore, he hosts “The Bot Podcast” where he interviews startup and enterprise innovators in the chatbot & voice space. Chad also manages the 700+ member Chatbot & Voice meet-up in Seattle.
- Decision Tree Chat Bots: Decision tree chatbots are pre-programmed, button-driven and don’t have any artificial intelligence. Conversations with these chatbots can go down various paths, depending on what the customer responds to. The way that the conversations are crafted for this type of chatbots is meant to convince people to click through or convert.
- Artificially Intelligent Chat Bots: Artificially intelligent bots can write natural language by extracting the intent of the user. The bot then uses this information to move on to the next step of the conversation. These bots can answer with multi-sentence responses and have fluid conversations that mimic human conversations more closely, but they are more expensive to purchase and run.
- Personalization: Chatbots allow brands to personalize marketing efforts for different segments of their target market.
- Intimacy: Chatbots allow personal conversation between a brand and a potential customer.
- Scalability: Both personalization and intimacy are easily scaled at a cost that is proportionate to the gain that it brings.
- Through a Facebook fan page.
- Chatbots can be integrated into a Facebook Ad. These ads are built for conversion to open up a chatbot.
- Posts can be set up on social media in a way that a chatbot automatically opens up on Facebook messenger for anyone who comments a specific keyword (as specified in the post).
- Facebook allows people to interact with their messenger chatbots on any website. This can be set up using a Facebook widget, that is simply an HTML code that is pasted into the coding of a website.
- Optimizing and implementing your bot correctly.
- Using split testing and analytics to understand where and how your bot is succeeding.
- Having a sound marketing strategy that gives the foundation for what the bot is used for and how it is deployed.
- Having fantastic conversational copy that achieves high conversion.
Resources and Links:
For Part 1 of this episode, where you can hear about Chad’s steep learning curve when he entered the world of chatbots, go to estierand.com/52-1
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