Reena Friedman Watts is a super connector who can get into any door, but her business journey has been anything but conventional. She has worked every job from being a producer on the Jerry Springer show, to doing court research for Court TV. She is now in her first foray as an independent entrepreneur with her current brand as something of a do-everything freelancer.
In this episode we help Reena find her core business concept as well as some top tips not to get taken advantage of, stop working for free and learn how to structure your first independent business.
My Guest: Reena Friedman Watts
Reena’s background is in the film industry where she became a super-connector and marketing expert. She now works with insurance agents to increase revenue and decrease the frustration of endless paperwork and marketing strategies that don’t work.
She was NPR news anchor and a Jerry Springer producer, and has done sponsorships for Garry Vaynerchuck, Judi Fox’s #LinkedInLocal in Richmond and has also been a bird dog for financial advisors as well as planning five luncheon seminars last year.
While trying to get job at NPR national public radio, Reena saw a flyer looking for interns for Jerry Springer show. She walked across street, pretended she had interview scheduled, got in the door and got hired.
Worked he way up inside the Jerry Stringer production team.
Decided she wanted something more redeeming and moved to LA
Got a job at a family-run special-effects animation studio.
Got a job at VH1
Got her third job at Nanny 911
Met her husband, got married and had three children within four years, pushing her out of the full-time work mode
Worked part-time doing research for court TV and programs like Judge Alex.
Was given the title Program Manager at the VOIP (Voice Over IP) company where her husband worked, which sparked her love of selling on LinkedIn.
Found herself bringing in many leads for the VOIP company.
Left that job and found small, odd jobs working start-ups and insurance companies, primary on Lead Gen and now trying to turn that into a business.
Reena struggles with turning her talent into a profitable business. She is a super connector, great at sales and meeting people, but so far Reena has just been been offered lots of “great titles” like CMO for a start-up and “amazing opportunities” to work for free or for equity in companies that have no money. She is struggling to find the right type of job opportunity where she will not get taken advantage of and invest her time into nothing. She struggles with ensuring that she will get paid for her services even though they are hard to pin down.
Resources and Links:
- Find Reena on Twitter: @reenareena
- Find Reena on social media: LinkedIn
- Work with Estie: www.strandconsulting.net
- Join us on the Show: www.estierand.com/breakthrough
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