There are 4 key components to every successful business, no matter the type or industry: Revenue, Marketing, Sales and Team. Today’s guest, Allison Maslan, designed the blueprint that enabled her to build 10 successful companies in 10 completely different industries on these four key principals. Listen and learn how simple business success really can be, when you break it down to it’s bare structure. Also get some great free information at estierand.com/43 such as Allison’s 17 Scale Strategies and other gifts.
My Guest: Allison Maslan
Growing vs. Scaling
The secret to successful business lies in building your team. You have to take a step back and figure out how to get the right people on the bus. Great leaders inspire people instead of telling them what to do. When you inspire people, they treat it as their own and can run with it. But, that means you have to trust them, let go and accept that it is not done exactly your way. But, better done than perfect.
Allison came to the realization that she had to tackle the elephant in the room, not because she wanted conflict, but because she had to deal with it before it got bigger. She made a firm resolution that she had to fire this new employee but she did so with a caring and honest conversation.
To do something like that, Allison needed four prerequisites:
- Be crystal clear on what you need in a new employee.
- Have a strong culture so it is immediately clear when someone is not a good fit.
- Be self aware enough to recognize and acknowledge the problem.
- Have the courage to do something about it.
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