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58: Building a Profitable YouTube Channel with Mihran Kirakosian (Part 1)

Mihran Kirakosian is a dancer-choreographer who has danced with some of the world’s biggest names like Britney Spears,  Madonna and Ricky Martin.
In this episode, Mihran, whose YouTube channel- MihranTV, has over 1.5 million subscribers, shares how you can make money on YouTube, but also the pitfalls to be aware of and how you can invest in creating the best videos, that receive millions of views without ever bringing in a cent of ad revenue to your pocket.




My Guest: Mihran Kirakosian

Mihran Kirakosian is widely known for his extensive work with Britney Spears, Madonna, Ricky Martin, and many more. In addition, Mihran served as an assistant choreographer/artistic director for NBC’s popular show “The Voice.” Mihran has built a brand that consists of his own YouTube channel. As the content creator of “MihranTV,” his hugely popular YouTube channel is subscribed to by over 1.5 million fans worldwide.
In March of 2019, Mihran opened the doors of his own production company/dance studio “Mihran K. Studios”,  located in Burbank, CA.


Pivotal Moments:

Grew up in Armenia where his Dad was a dance choreographer.
When the Soviet Union collapsed and Armenia became its own country, his parents sold their house for seven plane tickets and moved out to the USA.
Moved in with his uncle for 6 months until his Dad opened his own dancing and choreography studio, where Mihran learned dance and choreography.
Joined an after-school activity class that focused on drama, acting and dancing, which ignited his passion to become a professional dancer.
Started getting involved in more classes, doing some commercials at the age of 16.
Auditioned to dance with Britney Spears and got in, so dropped out of school and focused all his energy on his dancing career.
After dancing with Britney, he went on to dance with other huge celebrities like Madonna and Ricky Martin.
Saw a transition in the entertainment business where amateur dancers were getting more credit and success publishing YouTube videos, than professional dancers were getting from commercials.
Already had a YouTube channel with about 25,000 subscribers, but in April 2016, decided to focus fully on developing his channel, publishing consistent videos and dance tutorials
Currently, Mihran is focusing on his brand-new dance studio, which he opened last month, while simultaneously building his YouTube channel to maximize it for monetization.



Resources & Links:


Part 2 of this episode, where you can learn how to monetize YouTube, the right way, plus Mihran’s struggle and breakthrough, will be live Thursday 25th April at

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About the author, Estie Rand

I love turning ideas into money, and helping others do the same. I help small business owners with everything from marketing to fiscal management, business plans to staffing, database architecture to work/life balance coaching and I love it all! What do you need help with today?

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