Rob & Kennedy are a fun duo who will keep you laughing throughout this episode as they share with you their genius advice on email marketing, as well as their drastic hiring philosophy.
Listen as we hear about their struggles to keep their hair roots in check – as well as their serious business struggle that so many of us can relate to – time and money! And for a cool breakthrough, listen as we craft that perfect pitch for Rob & Kennedy.
My Guests: Rob & Kennedy
[24:56] Rob & Kennedy: The only reason people unsubscribe is because they get too many irrelevant emails. By irrelevant, I don’t mean the offers are relevant. I mean, the angle of which the thing you’ve talked about with me, is irrelevant.
[27:19] Rob & Kennedy: Only ever employ people who are smarter at you smarter than you at the thing they do. And the reason to do that is otherwise why would you employ them?
[38:49] Rob & Kennedy: If you don’t have a survey, and and that’s our genuine philosophy, by the way, at the moment, if you don’t have a survey in your business, it’s actually missing something that’s not optional. It’s an essential part of getting your business from where you are now to where you want.
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