“The best way to build up your business is while getting paid.” Magician Dennis Friebe (Kardenni) takes us on his journey from High School Magic Shows to being featured at Disney’s Magic Kingdom, illustrating how small, profitable steps over many years can launch a high-level career. We also discuss the right time to hire, and how to hire when you only need sporadic assistance and don’t want to pay for regular staff.
My Guest: Dennis Friebe
Dennis Friebe is Orlando-based magician Kardenni (Car – Denny), born in Bad Nauheim, Germany but mainly works in the United States. Kardenni has found himself in Germany, Spain, England, Portugal, The Bahamas and the depths of Canada.
From 2012 to 2017, Kardenni established himself as one of Central Florida’s top performers by performing at restaurants and nightclubs. He then quickly moved to Busch Gardens Tampa and Legoland Florida, doing magic, acting, and some stunts. Currently, you can see shows regularly at Walt Disney’s Boardwalk Resort.
In 2017 Kardenni opened his show Illusion of Choice and toured select cities – New York City, Fort Lauderdale, and Hollywood CA.
Just having one core skill is not enough to make you a successful freelancer. To run a business, a skilled freelancer needs skills and knowledge of marketing, sales and profit modelling (to name just a few) in addition to their core skill. Having this knowledge improves profitability in the early stages of the business because it avoids the need to bring in knowledge from external sources.
If you do something for long enough, you will get a certain measure of success from it just because you will have enough life experience to help you work out the best approach to take.
The best way to build yourself up is while you are getting paid to do so. It is often worthwhile to get a job in the industry you are seeking to enter, even a low-paying one. You can then use your position and the exposure to clients to market yourself and your services to every customer you interact with during your work. This helps to build up your client base, while you are getting paid to work.
Get a coach or experienced practitioner in your industry to work with. They can help you get into doors that you couldn’t get into by yourself and take you light years ahead.
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