48: Curing Business Anxiety with Peter Sage (Part 1)

Peter Sage is nothing short of an absolute business genius! At the age of 16 he took his last £20 and doubled it by buying toys and selling them at the local car boot sale at 200% profit. From there Peter has opened, grown and sold multiple 8-figure businesses, all of them grown organically from his own hard work and business acumen.
But the crux of this episode is Peter’s recent stint in… prison! This is no ordinary jail story with no ordinary ending. Tune in to totally transform the way you look at life and the bumps we encounter along the way.




My Guest: Peter Sage

Peter Sage is a well-known international & serial entrepreneur with over 25 years experience growing fast-paced enterprises. During this time, he launched, operated and brought to success over two dozen companies, several of which he brought from scratch to over eight figures.
A long-standing member of the Global Entrepreneurship Organization, he served as the Chairman of the London Yes Group, the largest personal development organization in Europe. For several years Peter was also a member of the advisory board for the Center for Entrepreneurship at InSead, a global top-five business school, and one of the world leaders in the field of entrepreneurship education, where he is also part of their Entrepreneurs in Residence program.
As well, he is the advisor to the Hungarian government on their creative thinking policies.


Pivotal Moments:

Opened his first business while in school, selling “conkers” (chestnuts), an old children’s game in Britain, from a tree in his backyard.
Dropped out of school at age 16 and started working in his Dad’s junk yard.
Didn’t get paid enough so left without knowing what he was going to do next.
Bought £15 worth of toys from a wholesaler, gave his last £5 to get into the local car boot sale (flea market) and sold the toys for £30.
Returned the each week, doubling his money, until he had enough to open a stall in the local street market, which he called Peter the Toy Boy.
Read a fitness manual and realized he could write a better one and sell it, so he did, naming his new book The Supreme Physique.
Starting a mail order business selling fitness books and adding other products such as protein from manufacturers until he was making £500 a week at the age of 18.
In 1994, opened a Casting Agency where he revolutionized the industry by using the then brand new Windows 95 operating system to build a database of 22,000 paying members.
Sold the Casting Agency at age 24 for way too little and went into various other businesses.
Peter is currently putting together a program to help CEOs who are burnt out, borderline depressed and emotionally unavailable for their spouses and relatives.



Most business owners get burnt out because they are trying to catch the rabbit of fulfillment, by running on the track of achievement.
Nobody has the right to tell you that you can’t do it. If they do, don’t listen.
As a business person, everyone else’s opinion of you is none of your business.
Most people don’t care enough about you to bother to give an opinion, because they are too busy being worried about what they think you think of them.
Get out of the addiction of GOOP – good opinions of other people.

Resources and Links:

Part 2 of this episode, where Peter shares the most incredible business wisdom from “The Curse of the White Rabbit” to what business litigation really means, will be live this Thursday, February 7th, 2019. 

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About the author, Estie Rand

I love turning ideas into money, and helping others do the same. I help small business owners with everything from marketing to fiscal management, business plans to staffing, database architecture to work/life balance coaching and I love it all! What do you need help with today?