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86: Life Insurance with Caleb Guilliams: Genius Strategy or Total Scam? (Part 1)

What if you could invest your money so that it keeps on growing, but then use it for your marketing campaign at the same time? Or buy a house with it? Or go on vacation with it?

Not so far fetched according to Caleb Guilliams, founder and CEO of Better Wealth Solutions. In this episode Caleb explains how to maximize your money for future wealth, down to the last detail!

He also shares his business struggle, which is best described with the F word, but not the one you think! Tune in for an episode packed with practical tips for both the here-and-now and the far-of-and-forgotten.


My Guest: Caleb Guilliams

Caleb Guilliams is the founder and CEO of Better Wealth Solutions, a company committed to show people how to be more efficient and control their money today while maximizing their future wealth potential.

At an early age, Caleb read every financial book he could get his hands on and was fascinated with the idea of ordinary people being able to achieve extraordinary wealth. While still in college, he was promoted to take over the entire investment division at a local community bank where he committed to finding a better way to wealth for his clients. He traveled across the country for over two years learning from the top financial advisors in the country. He eventually discovered proven strategies and principles that can empower anyone to create and protect real wealth.

Excited to share and impact as many lives as possible, Caleb authored The AND Asset, hosts the Better Wealth Podcast and speaks around the world. He has a true passion for financial education and is on a mission to help people see and reach their highest potential.

Episode Highlights:

[2:57]: Your greatest financial need is using money especially as an entrepreneur, if you are if you feel like you are your number one asset, meaning I believe the number one investment you can make is in yourself.

[06:19]: When I was 12 years old, I had one of the most embarrassing moments in my life. I don’t know if you can relate to this, but I was in front of my peer group at a camp with a bunch of my peers and…

[19:05:] If you understand that efficiency is a combination of compounding and control, if you can maximize both the compound value of $1 and control that dollar throughout your life, you’ll win every time. 

[23:23:] What I’m first of all fascinated by is, once you save $1, that dollar has a lifetime value. For instance, if you have $100,000, over 40 years at just a mere 4%, that $100,000 would grow to just under half a million.

[30:47:] It will enhance any other investment you have, whether you have money in the market, whether you’re going to sell a business, whether you have real estate, whether you have an annuity, by having that asset, you will be able to get more money. 

[40:21]: Estie- What do you struggle with in the business? 

Caleb- That is a great question. And it’s, it’s the F word, but not what everyone’s thinking of. It’s focus.

[49:01]: You know what, the secret is leverage. That’s the word. Exactly what we’re doing with people’s money, that’s what you need to do with your time. That’s what you need to do with your influence. Everything comes back to leverage.


The solutions that you find your weaknesses growing up, become your greatest strengths – Simon Sinek

The value of your life is always measured by how much it was given away – Andy Stanley


Resources & Links:


For Part 2 of this episode, where you can hear more on how to maximize your money for future wealth, go to

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About the author, Estie Rand

I love turning ideas into money, and helping others do the same. I help small business owners with everything from marketing to fiscal management, business plans to staffing, database architecture to work/life balance coaching and I love it all! What do you need help with today?

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