My Guest: Dov Gordon
Dov Gordon helps consultants, coaches and entrepreneurs develop a consistent flow of their ideal clients. The self titled “Alchemist Entrepreneur” helps turn leads into gold, much like the mythical alchemist turned lead into gold. By working on the underlying structure of the metal in order to turn something common into something priceless, Dov eschews flashy tricks and tactics and instead works on the core concepts of your marketing message and systematic implementation.
In this episode, Dov gives us some great tips, tools and frameworks for marketing as well as talks about how he built a business never having even held a job, and voices the common struggles of so many in lead generation, and targeting clients at different spending levels.
I neither want nor need to be a millionaire, and that frees me up to service fewer clients more diligently and do better work for them
3- Is this right for me?
3 steps to mastery (in any subject):
3- Iterate and refine.
To conquer doubt when you hit a wall, we ask ourselves 3 questions (Dov works a lot with Rules of 3):
3- Will it ever work for me?
Too many people push and plug away at a strategy, slowly making headway, only to give up midway when it doesn’t pan out as they’ve planned, losing all the efforts they put in, when had they pushed a bit more, they would’ve broken through.
Resources and Links:
- Find Dov the Alchemist: www.dovgordon.net
- Find Dov on Social Media: LinkedIn, Facebook, Twitter
- Download for free Dov’s: The Plenty of Clients Manual
- Read: The Road Less Traveled, M. Scott Peck
- Read: The Alchemist, Paul Coelho
- Read: The Effective Executive, Peter F. Drucker
- Work with Estie: www.strandconsulting.net
- Join us on the Show: www.estierand.com/breakthrough
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