55: Creating a Retail Experience with Shany Kaufman

By Estie Rand | 03/26/2019 | Comments Off on 55: Creating a Retail Experience with Shany Kaufman

Your retail location is your biggest advertisement. If you don’t think about your brand when you design your brick and mortar, your customers are going to notice.

When Shany Kaufman was asked to build out a branding project for a cafe, she knew that their interior design was out of sync with the branding she had created, so she went out and drew up how she thought it should look. After that cafe became a huge success, Shany went out with her natural talent and flair to create one incredibly successful project after another. Her trick was infusing brand in space to create retail locations that matched with their brand.

In this episode, Shany shares some top tips that you need to know when designing your brick and mortar store. She also shares her struggle of being the sole creative brain in her company and the systems she came up with to allow her to scale despite her limited bandwidth.

54: Offline Marketing Still Works (Better!) with Brian Robinson (Part 2)

By Estie Rand | 03/21/2019 | Comments Off on 54: Offline Marketing Still Works (Better!) with Brian Robinson (Part 2)

Brian Robinson has mastered the art of offline marketing in 2019, an art that has been almost forgotten, but is still highly successful! In this episode, Brian gives us a step-by-step run-through of how to create a direct mailing campaign, covering everything from the size of the envelope to the content of the letter.
He also shares his journey where he went from working in corporate sales for Coca-Cola USA and Johnson & Johnson, to doing cold sales for a brand new and unknown start-up that sold on-hold messages to banks and credit unions. Plus, Brian shares his struggle of trying to sell on-hold messages to business owners who are not aware that their customers are ever put on hold. Tune in for an episode packed with intriguing stories and incredible value!

54: Offline Marketing Still Works (Better!) with Brian Robinson (Part 1)

By Estie Rand | 03/21/2019 | Comments Off on 54: Offline Marketing Still Works (Better!) with Brian Robinson (Part 1)

Brian Robinson has mastered the art of offline marketing in 2019, an art that has been almost forgotten, but is still highly successful! In this episode, Brian gives us a step-by-step run-through of how to create a direct mailing campaign, covering everything from the size of the envelope to the content of the letter.
He also shares his journey where he went from working in corporate sales for Coca-Cola USA and Johnson & Johnson, to doing cold sales for a brand new and unknown start-up that sold on-hold messages to banks and credit unions. Plus, Brian shares his struggle of trying to sell on-hold messages to business owners who are not aware that their customers are ever put on hold. Tune in for an episode packed with intriguing stories and incredible value!

54: Offline Marketing Still Works (Better!) with Brian Robinson

By Estie Rand | 03/21/2019 | Comments Off on 54: Offline Marketing Still Works (Better!) with Brian Robinson

Brian Robinson has mastered the art of offline marketing in 2019, an art that has been almost forgotten, but is still highly successful! In this episode, Brian gives us a step-by-step run-through of how to create a direct mailing campaign, covering everything from the size of the envelope to the content of the letter.
He also shares his journey where he went from working in corporate sales for Coca-Cola USA and Johnson & Johnson, to doing cold sales for a brand new and unknown start-up that sold on-hold messages to banks and credit unions. Plus, Brian shares his struggle of trying to sell on-hold messages to business owners who are not aware that their customers are ever put on hold. Tune in for an episode packed with intriguing stories and incredible value!

53: Contracts and Knowledge-base Building with Jake Sussman (Part 2)

By Estie Rand | 03/14/2019 | Comments Off on 53: Contracts and Knowledge-base Building with Jake Sussman (Part 2)

Jake Sussman studied law in Harvard and was all set for his career as a lawyer in one of the big law firms when he discovered that he could use artificial intelligence to solve one of the biggest pain points for lawyers, and make a lot of money at the same time. This revelation lead to his start-up, Evisort, a company that uses artificial intelligence to extract key data and legal terms from contracts.

In this episode, Jake takes us on a guided tour of business contracts including how and when to set them up, the key business and legal terms and the importance of filing and storing your contracts. He also shares his struggle of bringing his team from five employees to thirty in the past year, and the solutions he came up with to improve and speed up the onboarding process.

53: Contracts and Knowledge-base Building with Jake Sussman (Part 1)

By Estie Rand | 03/13/2019 | Comments Off on 53: Contracts and Knowledge-base Building with Jake Sussman (Part 1)

Jake Sussman studied law in Harvard and was all set for his career as a lawyer in one of the big law firms when he discovered that he could use artificial intelligence to solve one of the biggest pain points for lawyers, and make a lot of money at the same time. This revelation lead to his start-up, Evisort, a company that uses artificial intelligence to extract key data and legal terms from contracts.

In this episode, Jake takes us on a guided tour of business contracts including how and when to set them up, the key business and legal terms and the importance of filing and storing your contracts. He also shares his struggle of bringing his team from five employees to thirty in the past year, and the solutions he came up with to improve and speed up the onboarding process.

53: Contracts and Knowledge-base Building with Jake Sussman

By Estie Rand | 03/13/2019 | Comments Off on 53: Contracts and Knowledge-base Building with Jake Sussman

Jake Sussman studied law in Harvard and was all set for his career as a lawyer in one of the big law firms when he discovered that he could use artificial intelligence to solve one of the biggest pain points for lawyers, and make a lot of money at the same time. This revelation lead to his start-up, Evisort, a company that uses artificial intelligence to extract key data and legal terms from contracts.

In this episode, Jake takes us on a guided tour of business contracts including how and when to set them up, the key business and legal terms and the importance of filing and storing your contracts. He also shares his struggle of bringing his team from five employees to thirty in the past year, and the solutions he came up with to improve and speed up the onboarding process.

52: What are Chatbots & Why You Should Care with Chad Oda (Part 2)

By Estie Rand | 03/10/2019 | Comments Off on 52: What are Chatbots & Why You Should Care with Chad Oda (Part 2)

In this episode, we enter the cutting-edge world of chatbots. Chad Oda, an expert in chatbots explains how to set up chatbots to engage with your customers so that you don’t have to. From how much they cost, to the different types and the platforms that you can use them on, Chad covers everything you need to know.

He also shares his relatable struggle of how to navigate unchartered waters in this groundbreaking industry, and how to create a framework to assess which opportunities to go after when you have so many potentially amazing offers.

52: What are Chatbots & Why You Should Care with Chad Oda

By Estie Rand | 03/06/2019 | Comments Off on 52: What are Chatbots & Why You Should Care with Chad Oda

In this episode, we enter the cutting-edge world of chatbots. Chad Oda, an expert in chatbots explains how to set up chatbots to engage with your customers so that you don’t have to. From how much they cost, to the different types and the platforms that you can use them on, Chad covers everything you need to know.

He also shares his relatable struggle of how to navigate unchartered waters in this groundbreaking industry, and how to create a framework to assess which opportunities to go after when you have so many potentially amazing offers.

52: What are Chatbots & Why You Should Care with Chad Oda (Part 1)

By Estie Rand | 03/05/2019 | Comments Off on 52: What are Chatbots & Why You Should Care with Chad Oda (Part 1)

In this episode, we enter the cutting-edge world of chatbots. Chad Oda, an expert in chatbots explains how to set up chatbots to engage with your customers so that you don’t have to. From how much they cost, to the different types and the platforms that you can use them on, Chad covers everything you need to know.

He also shares his relatable struggle of how to navigate unchartered waters in this groundbreaking industry, and how to create a framework to assess which opportunities to go after when you have so many potentially amazing offers.

51: Break Through your Money Ceiling with Dorothy Illson (Part 2)

By Estie Rand | 02/28/2019 | Comments Off on 51: Break Through your Money Ceiling with Dorothy Illson (Part 2)

Dorothy Illson was all set for her dream job as an accountant at PwC, when two weeks after graduation, she called them up and informed them that she would not be coming. Instead, she opened up her marketing agency, Needle’s Eye Media, at the age of 25, growing it to multiple six figures in the first year of business.
In this episode, Dorothy gives away all the secrets of how to build and run a successful online funnel for webinars, as well as explaining the ins and outs of retargeting campaigns. She also shares her struggle of combining her podcast- Do Well and Do Good with her agency, Needle’s Eye Media, to create a cohesive and memorable personal brand.

51: Break Through your Money Ceiling with Dorothy Illson

By Estie Rand | 02/26/2019 | Comments Off on 51: Break Through your Money Ceiling with Dorothy Illson

Dorothy Illson was all set for her dream job as an accountant at PwC, when two weeks after graduation, she called them up and informed them that she would not be coming. Instead, she went to work for a meal subscription company, helping to grow it to multiple six figures. She then opened her own marketing agency, Needle’s Eye Media, at the age of 25!

In this episode, Dorothy gives away all the secrets of how to build and run a successful online funnel for webinars, as well as explaining the ins and outs of retargeting campaigns. She also shares her struggle of combining her podcast- Do Well and Do Good with her agency, Needle’s Eye Media, to create a cohesive and memorable personal brand.

51: Break Through your Money Ceiling with Dorothy Illson (Part 1)

By Estie Rand | 02/26/2019 | Comments Off on 51: Break Through your Money Ceiling with Dorothy Illson (Part 1)

Dorothy Illson was all set for her dream job as an accountant at PwC, when two weeks after graduation, she called them up and informed them that she would not be coming. Instead, she opened up her marketing agency, Needle’s Eye Media, at the age of 25, growing it to multiple six figures in the first year of business.
In this episode, Dorothy gives away all the secrets of how to build and run a successful online funnel for webinars, as well as explaining the ins and outs of retargeting campaigns. She also shares her struggle of combining her podcast- Do Well and Do Good with her agency, Needle’s Eye Media, to create a cohesive and memorable personal brand.

50: Setting Male-Female Boundaries in the Workplace with Corey Blake (Part 2)

By Estie Rand | 02/21/2019 | Comments Off on 50: Setting Male-Female Boundaries in the Workplace with Corey Blake (Part 2)

Corey Blake reveals the contents of that big black hole inside each one of us called vulnerability through the art of storytelling and writing. Through his journey from actor to producer to copywriter to now CEO of Round Table Companies, Corey has become an expert in helping people open up their deepest feelings and emotions and spill them out on paper. In this episode, Corey not only shares his incredibly moving and relatable story, but he also explains the law of vulnerability which takes people’s weakest points and turns them into literal works of art.

50: Setting Male-Female Boundaries in the Workplace with Corey Blake

By Estie Rand | 02/20/2019 | Comments Off on 50: Setting Male-Female Boundaries in the Workplace with Corey Blake

Corey Blake reveals the contents of that big black hole inside each one of us called vulnerability through the art of storytelling and writing. Through his journey from actor to producer to copywriter to now CEO of Round Table Companies, Corey has become an expert in helping people open up their deepest feelings and emotions and spill them out on paper. In this episode, Corey not only shares his incredibly moving and relatable story, but he also explains the law of vulnerability which takes people’s weakest points and turns them into literal works of art.

50: Setting Male-Female Boundaries in the Workplace with Corey Blake (Part 1)

By Estie Rand | 02/20/2019 | Comments Off on 50: Setting Male-Female Boundaries in the Workplace with Corey Blake (Part 1)

Corey Blake reveals the contents of that big black hole inside each one of us called vulnerability through the art of storytelling and writing. Through his journey from actor to producer to copywriter to now CEO of Round Table Companies, Corey has become an expert in helping people open up their deepest feelings and emotions and spill them out on paper. In this episode, Corey not only shares his incredibly moving and relatable story, but he also explains the law of vulnerability which takes people’s weakest points and turns them into literal works of art.

49: Digital Marketing Strategies with Kendra Ramirez (Part 2)

By Estie Rand | 02/15/2019 | Comments Off on 49: Digital Marketing Strategies with Kendra Ramirez (Part 2)

Feeling confused on how to build and implement your digital marketing strategy? Kendra Ramirez is a seasoned expert in building digital marketing strategies and has been working in digital for over 15 years. In this episode she explains, in full detail, the ins and outs of digital marketing strategy, starting with an assessment of your business all the way through to creating your ad and testing it with analytics.

49: Digital Marketing Strategies with Kendra Ramirez

By Estie Rand | 02/15/2019 | Comments Off on 49: Digital Marketing Strategies with Kendra Ramirez

Feeling confused on how to build and implement your digital marketing strategy? Kendra Ramirez is a seasoned expert in building digital marketing strategies and has been working in digital for over 15 years. In this episode she explains, in full detail, the ins and outs of digital marketing strategy, starting with an assessment of your business all the way through to creating your ad and testing it with analytics.

49: Digital Marketing Strategies with Kendra Ramirez (Part 1)

By Estie Rand | 02/15/2019 | Comments Off on 49: Digital Marketing Strategies with Kendra Ramirez (Part 1)

Feeling confused on how to build and implement your digital marketing strategy? Kendra Ramirez is a seasoned expert in building digital marketing strategies and has been working in digital for over 15 years. In this episode she explains, in full detail, the ins and outs of digital marketing strategy, starting with an assessment of your business all the way through to creating your ad and testing it with analytics.

48: Curing Business Anxiety with Peter Sage (Part 2)

By Estie Rand | 02/07/2019 | Comments Off on 48: Curing Business Anxiety with Peter Sage (Part 2)

Peter Sage is nothing short of an absolute business genius! At the age of 16 he took his last £20 and doubled it by buying toys and selling them at the local car boot sale at 200% profit. From there Peter has opened, grown and sold multiple 8-figure businesses, all of them grown organically from his own hard work and business acumen.
But the crux of this episode is Peter’s recent stint in… prison! This is no ordinary jail story with no ordinary ending. Tune in to totally transform the way you look at life and the bumps we encounter along the way.