My Guest: Mary Rose “Wildfire” Maguire
Mary Rose “Wildfire” Maguire, founder of Maguire Copywriting, is an accomplished direct response copywriter and digital marketing consultant. With over 30 years experience in marketing, copywriting, newsletter creation, design, and communications, she helps CPAs and small businesses market their practice.
Her journey to the place she’s at now took her all 30 years! Tune in to hear her journey from employee, to NSA speaker, and the stroke of luck that landed a job in marketing at a cyber security company, leading to her epiphany that launched her third official business, Maguire Copywriting.
Mary Rose also shares her struggle of landing business in her chosen niche. She knows the CPA’s need her marketing help, but they don’t seem to realize it… what’s a marketer to do?
Serendipity of meeting the head of a cyber security company at an event who thought her design talents from scrapbooking, could be an asset to them.
Running the marketing department in a small company, getting to learn all market functions from the inside.
Epiphany: copywriting will pull together all her skills and passions in one place.
It’s never too late, just keep pushing on and you’ll get there.
To go off on your own, you really need to be a self-starter.
Wordcamp, a wordpress conference/seminar is great!
Marketing is about communicating – just telling people about good stuff.
Headline is super important. Use a question or leading statement – pretend you’re speaking to real people and trying to get them interested in what you’re saying.
Sales copy follows PAS: Problem, Agitate, Solution.
FUD angle: Fear, Uncertainty and Doubt are a big selling platform.
Choose a brand archetype/brand personality for your business – it will guide all your copy and help you be memorable.
Resources and Links:
- Find Mary Rose: www.maryrosemaguire.com
- Find Mary Rose’s Newsletter Services: www.bootstrapgraphic.com
- Find Mary Rose on Social Media: LinkedIn, Twitter
- Grab Your Copy of Mary Rose’s: Marketing Shortcuts For The Overwhelmed Business Owner
- Read about: Gary Halbert
- Read about: Brand Archetypes
- Work with Estie: www.strandconsulting.net
- Join us on the Show: www.estierand.com/breakthrough
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