My Guest: Mordecai Holtz
Mordecai Holtz is the co-founder and chief digital strategist at Blue Thread Marketing, a boutique agency based in Israel that serves clients across 8 countries, ranging from startups to the City of Jerusalem. Mordecai is also a key opinion leader for Huawei, and a blogger with contributions in Fast Company, Social Media Today, Business 2 Community, and Social Media World. He’s been quoted in Forbes, CMO, Inc. and was interviewed by Dukascopy TV about digital marketing.
He not only walks the walk, but talks the talk at various conferences including Socialbakers Prague 2018, IMEX 2017, TBEX Jerusalem 2017. He is an adviser to Blockchain Israel and has mentored several Jerusalem-based startups.
In this episode we hear how Mordecai runs all social media for a city on his own, on multiple platforms, utilizing the latest in social media geolocation and influencer marketing as well as his current struggle of how to make a good thing even better.
Having the Israeli Chutzpah to post from his old clients social media account, and then show it to them to get them back as a paying client
Social media is not the kind of thing where you can set it and forget it
In all of marketing, identify a person in their environment
I forgot to ask Mordecai for his quote, sorry guys! I’ll remember next time.
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