09: The Latest in Hyperlocal Social Media Strategy with Digital Marketer Mordecai Holtz

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My Guest: Mordecai Holtz

Mordecai Holtz is the co-founder and chief digital strategist at Blue Thread Marketing, a boutique agency based in Israel that serves clients across 8 countries, ranging from startups to the City of Jerusalem. Mordecai is also a key opinion leader for Huawei, and a blogger with contributions in Fast Company, Social Media Today, Business 2 Community, and Social Media World. He’s been quoted in Forbes, CMO, Inc. and was interviewed by Dukascopy TV about digital marketing.

He not only walks the walk, but talks the talk at various conferences including Socialbakers Prague 2018, IMEX 2017, TBEX Jerusalem 2017. He is an adviser to Blockchain Israel and has mentored several Jerusalem-based startups.

In this episode we hear how Mordecai runs all social media for a city on his own, on multiple platforms, utilizing the latest in social media geolocation and influencer marketing as well as his current struggle of how to make a good thing even better.

Pivotal Moments:

Combining his degree in media with a degree in social work for an unparalleled understanding of how people work online
Learning digital media while employed for a non-profit as part of his job, and realizing he can make his own business out of it
Having the Israeli Chutzpah to post from his old clients social media account, and then show it to them to get them back as a paying client

The Advice:

Social media is not the kind of thing where you can set it and forget it
In all of marketing, identify a person in their environment

The Struggle:

Mordecai mentioned 3 struggles, but we chose to focus on how to find your place of strength to grow and what the next steps of success are. Mordecai currently works in all areas of digital marketing, but wants to know what’s best to focus on and how to get more and better clients to build out his team.

The Breakthrough:

Mordecai can use the same chutzpah that landed him the City of Jerusalem as his client, and go out and shortlist his top 10 ideal companies, then reach out and tell them what he can do for them. How to choose? From his place of strength, of course 🙂


I forgot to ask Mordecai for his quote, sorry guys! I’ll remember next time.

Resources and Links:

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About the author, Estie Rand

I love turning ideas into money, and helping others do the same. I help small business owners with everything from marketing to fiscal management, business plans to staffing, database architecture to work/life balance coaching and I love it all! What do you need help with today?

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